Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!

 

As an “Abundant Life Coach” I get asked about the meaning of “financial abundance” very often. What this means to you can be the difference between living the lifestyle of your dreams, or settling for something less than your dreams. I want you to live the life of your dreams!

Here, then, are 5 Essential Factors of Financial Abundance:

“The Abundant Mindset”

Thousands upon thousands of books, articles, media, programs, and so much more have been produced that discuss the awesome power of our minds, and the influence of our thinking upon our lives. It is difficult to say enough or emphasize enough that truth. As I see it, we are exactly as we think.

In my work, I recommend the adoption of an “Abundant” mindset. This means so much more than finance or money, however, for the purposes of this article, I will discuss abundance only as it applies to the world of money and finance.

A financial abundance mindset means enjoying an abundant amount of money, and yet not allowing greed. Greed does not work (sorry, Gordon Gekko). Of course “financial abundance” will be a relative concept; it will probably mean something different to each person. Greed, however, is fairly obvious; it is almost like knowing (within your mid or heart) the difference between right and wrong.

Further, a financial abundance mindset means having the monetary means or resources to enjoy an abundant lifestyle, yet balancing your financial wealth with philanthropy and generous giving (see point 4). When one’s personal motives are clearly defined and one’s goals are aligned with those motives, then financial abundance becomes clear.

“Specialized Knowledge”

The largest difference between the rich and poor (or the “haves” and “have-nots”) is knowledge. Or, more specifically, the largest difference is a specialized knowledge; meaning that they have the “right” knowledge and also know how to use that knowledge to their advantage. In other words, specialized knowledge is the information or data itself, coupled with the wisdom to know how to use the information or data.

For many, specialized knowledge is an academic education such as medical or law school, while for others this might mean computer programming, aviation repair, or something. Further, many of those with a financial education know how to leverage their own money to make more money. Obviously the point is that specialized knowledge translates to earning ability.

“The Power of Compounding Interest and Investing”

For many people, diligent savings and investment of a consistent percentage of income over considerable lengths of time has lead to financial abundance. I would certainly add that economic factors always play a significant role with regard to risk in investments. Even so, living well within one’s means while investing and saving can very often lead to financial abundance.

“Generous Giving”

Generosity does not necessarily mean giving away or donating money. Mr. Zig Ziglar has said: “If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want.”

This is so very true. It must be an unwritten law of nature that over time, our generosity is paid back several times over. Of course there are exceptions to every rule, and yet employing an attitude of generosity is always a safe bet for a great return. And, if nothing else, it is an illustration of excellence of character.

“What You Love Over Time”

We should seek ways to turn what we love to do into a good living. I am a firm believer that when we do what we love doing, money very often comes as a byproduct, because our focus is not so much on making money as it is on enjoyment and lifestyle. Over time, money tends to take care of itself in large part when we are doing what we enjoy, especially when it helps others.

In conclusion, the very first point – having an abundant mindset – sums up all of the points I have made in this article. When we do what we love to do; when we are generous and seek to help others; when we live within our means and save money; when we always seek a more specialized knowledge…we then have an abundant mindset, and are bound to realize financial abundance.

While some of the most popular dishes associated with the Italian culture include a tempting slice of pizza and a heaping plate of pasta, there is much more to the world of Italian cooking. Throughout the many regions in Italy, the distinctive cuisine of the Italians shines through in a wide-range of eating habits, styles of cooking, and selection of local ingredients. The changing of the times has also influenced Italian food, as the meals served in the pre-Roman era possess both similarities and differences in the cuisine of today.

The culinary history of Italy established a reputation more than 2,000 years ago, which includes an illustrious movement during the Roman Empire. Culturally, food preparation was quite important in the past where flashes of significance have been captured in the only surviving cookbook (Apicius), which dates back to the first century BC.

The spread of Italian food diversity began after the fall of the Roman Empire when individual city states began to uphold separate identities and traditions. Each region began to display its own unique way of cooking, right down to the formation of a meatball to the characteristic cheeses and wine produced in a locale. The north developed Tuscan beef, while black truffles were very popular in Marches. Provolone and mozzarella cheeses developed in the south, as well as a host of interesting citrus fruits.

Diverse types of bread, variations in pasta, and varying food preparation techniques also differed according to region. The southern regions of Italy embrace hard-boiled spaghetti, while the north often prefers a soft egg noodle. Milan is known for their risotto, while Bologna has a deep history regarding tortellini, and Naples is famous for their pizzas.

Over the years, Italian cuisine has greatly evolved in part because of a wealth of outside influences that have added to its characteristic flavor and appeal. In the beginning, ancient Greek cookery became an integrated part of Italian cuisine. Eventually, a wealth of imports found their way into the kitchens of early Italians, who sent Roman ships to collect a variety of important foods, including wheat, wine, exotic ingredients, and fine spices from around the world. Some ships even traveled to faraway locations, such as China, to bring back edible resources that catapulted the depth and variety of Italian cooking styles.

Coastal regions are known for their developments in delicious fish and seafood dishes. For example, the island of Sardinia supplies a more traditional and simple style of cuisine, which often incorporated delicacies, associated with the sea. Swordfish, lobster, anchovies, sardines, and other Mediterranean treats represent Italian cooking of the area. In Sicily (another island region), a great deal of the cooking drew heavily from North African influences. An Arab influence also affected cuisine on the island and within the rest of the south, especially with the introduction of various spices and sweets, such as the Sicilian ice cream cake called cassata.

As for one of the most popular Italian dishes, while the history books often state that pasta was a product of the Chinese brought back by Venetian merchant, Marco Polo, it was actually a rediscovery of a food item eaten during Etruscan and Roman times. It is believed that the first pasta in Italy was made similar to the noodles of today – from the same durum wheat – which was cooked in ovens instead of boiled in water.

Today, the differences in Italian cooking still show through in the distinctions between the north and the south. Each region still carries their own traditions in cooking that reflects deep history and culture with a never ending supply of main courses, appetizers, and desserts that continuously tempts the taste buds.

Source by C. Steendahl

A Public Improvement District (“PID”) is a financing tool created by the Public Improvement District Assessment Act as found in Chapter 372 of the Texas Local Government Code. The PID enables any city to levy and collect special assessments on property that is within the city or within the city’s Extraterritorial Jurisdiction (“ETJ”). A county may also form a PID,but must obtain approval from a city if the proposed PID is within the city’s ETJ. The PID establishes a mechanism to finance improvement projects through the issuance of bonds secured by special assessments levied on all benefited properties. Because PID bonds can be used to reimburse the developer for eligible infrastructure early in the development process, often before the closing of the first home.

Public Improvements Eligible for PID Financing are; Acquisition of Right of Ways, Art, Creation of pedestrian malls, Erection of foundations, Landscaping and other aesthetics, Library, Mass transit, Parks & Recreational or Cultural Facilities, Parking, Street and sidewalk. Supplemental safety services for the improvement of the district, including public safety and security services. Supplemental business-related services for the improvement of the district. Water, wastewater, health and sanitation or drainage.

Benefits of a PID

A PID may be established early in the development process allowing the developer to be a reimbursed upon completion of the public infrastructure. Furthermore, unlike a Municipal Utility District (“MUD”), Water Control and Improvement District (“WCID”), or Fresh Water District (“FWSD”), PIDs do not require TCEQ approval, and are governed by the governing body of the city or county, thereby alleviating concerns regarding board turnover and the integrity of the board. If the city chooses to annex property that is within the boundaries of a PID, the city is not forced to pay off the assessments, and the assessments do not affect the city’s debt capacity or rating.

It is not clear how music influences the individual. Some experts insist that music and musicians influence young people. Other sources insist that certain individuals respond to particular types of music and musical expression. Either way, today’s youth can see how their favorite musicians dress and behave, both in public and in private, via the multiple media sources which are constantly monitoring the world’s celebrities. Young people can then elect to change their own appearance and behavior to reflect the musician and musical style that they most identify with.

Two separate, but related, theories explain how individuals relate to and express themselves through music. Social identity theory indicates that people “borrow” their identity from the society in which they live. The individual’s adopting of a group identity through music is a way for that person to conform to the ideals, goals, and norms of the society as a whole. The opposite of social identity theory says that some individuals elect to behave in a manner that is contrary to societal norms. These people prefer to adopt their own style and stand apart from everyone else. This is called personal identity theory. These theories are interrelated because, even though personal identity theory identifies the individual aspects of expression, the person is still identifying as a part of a sub-group.

Young people are more likely to subscribe to varying forms of identification through music; especially those forms that my not conform to the larger society. As young people move through the adolescent years and into young adulthood, they are more likely to explore and experiment with their own identity through music than older adults, who have likely settled into one genre that they identify with. Looking at music in this way makes it easier to see how it has always been, and remains, a socializing agent; a way for young people to explore their independence as they move away from the authority of their parents.

This perspective on music can hide the influence that music has on children. The music of the past century has played an important role in the lives of young adults, yet music may be having an expanding effect on individuals who are even younger. Remember that music has always been an important part of every society. Children are socialized through songs that are shared with them at many ages. Children’s songs can be as simple as songs that teach basic information, such as ABC’s and 123’s, and they can teach social skills and acceptable behavior (think Sesame Street and Barney). Still, children have access to the same music that young adults have access to; and sometimes this music is not age-appropriate. This phenomenon has ushered in the debates about whether or not exposure to certain musical influences is having a harmful effect on the nation’s youth.

Interestingly, one study has found that females are more likely to be influenced by music than males, although both genders find expression through music satisfying. This may be because females are typically socialized as members of a societal group and males are typically encouraged to be self-sufficient. The study’s authors believe that the socialization process makes females more susceptible to musical influences than males.

Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote or market products and services to consumers and businesses. It believed to be wavering these days as many companies that once used the old style of marketing are now going digital. It is essential in today’s world that a company which exists physically, must exist digitally as well. It is believed that existing digitally enhances advertising process. There exist a different and more approachable digital marketing tools like web designing, pay-per-click marketing, SMS, and email marketing. The following article will educate you in not one but many ways.

Direct marketing and advertising is an advertising in which companies offer physical marketing and advertising materials to consumers to communicate details about a service or product. Inbound marketing can likewise be an essential tool in the continuing retention of present customers, by creating communication with those customers and enabling business to engage with other customers by giving informative, educational result together with product promotions. While outbound marketing could reach a larger audience, additionally, it runs the danger of barring uninterested consumers also. If you prefer to do better marketing without harming your finances, direct marketing will probably be somewhat decent for you. Second, content promotion is a pull, instead of a push, strategy. To the contrary, it is a refreshingly new concept in marketing which provides a unique comprehension of consumer behaviour.

Content can typically be about a service or a product, it might be item, price, service charges or the selling of digital products like books, movies or software. It is something that helps in relaying old customers and thereby helps in pulling traffic from popular search engines. The very first and most crucial issue is quality content, try using attractive words that could connect nicely with readers. Step one on any advertising (or indeed, marketing) campaign needs to be to recognize the aims and goals of the campaign and the way they fit into the aims and goals of the business all around. Digital advertising and marketing campaigns will need to rely on these limits to be prosperous. Together with creating great advertising text (copy), you may want to study the way you can earn a corporation’s marketing campaigns visually appealing, through the usage of banners, images, videos and more.

Although these facts may be true, but sometimes it gets difficult to do all these techniques in the company. Therefore, known and recognized companies and firms may hire a digital marketing agency to do on behalf of them. Most renowned digital marketing agency may not only offer quality and dependable benefits, also they have a digital marketing and advertising strategist which may help plan the most helpful campaigns. To be successful in today’s day, companies need to continuously create new content that doesn’t only get them found but also lets them capture leads. Soon it won’t be enough for businesses to understand what you might want. All businesses wish to strengthen their relationship with clients and prospects. Now everyone is aware of what the business is shooting for. It is essential that businesses optimize their online properties effectively to be able to get to the top of the entire important search engine result page.

Even though many mistake digital for internet, to their surprise online marketing is only a part of the huge digital marketing framework. In a broader sense, the net is the centre of digital marketing. It has made easier for marketing managers to measure the results of a campaign. Since you can see the internet is by far not the only spot for marketers to assemble success, even in past couple of years. The web and the world have brought in an entire new perception of the advertising market. Thus, if you need to effectively advertise your business on the internet then seek the services of a renowned digital advertising company at the earliest.

When you’re selling your home, you have to be familiar with related real-estate lingo. You have to know the difference between a canopy and an awning; a mortgage and a loan; and most importantly, the difference between a deposit and a down payment.

Believe it or not, there are a lot of home sellers who think that deposits and down payments are one and the same, when in reality they are not.

A deposit is the money given or handed over to the owner when a buyer indicates a sincere desire to purchase the property being sold. It is a token amount that could be as small as a few hundred dollars, or as big as 5% of the total purchase price. The deposit can be returned when the transaction does not fall through for reasons beyond the control of the buyer, and can also be forfeited in favour of the seller. When the purchase pushes through, the deposit is credited to the buyer and forms part of his down payment.

A down payment or equity, on the other hand, can be considered as an initial payment on the property itself. It is given when the buyer has decided to actually purchase the house (unlike in deposit, where it is given when the buyer indicates a desire to buy the unit). The down payment is the total amount of money a buyer can give as a partial payment and is generally of a bigger value (10% of the total property cost, or more) than regular deposits.

It’s fairly easy to differentiate. Just remember that a deposit is smaller and, once the transaction pushes through, becomes part of the down payment. The total of these two, plus any outstanding balance, should be the agreed upon purchase price of the property.

It is always interesting to study the history of weddings of different cultures. One can find that some of the old traditions have been carried forward to the current weddings.

In Italy, to this day marriages are not performed during Lent and Advent in May or August. Sunday was declared the best day for the marriage and June was (and is) considered the ideal month to marry. This is based on the Roman goddess Junio, representing safety of home, marriage, and childbirth.

In some families the marriages were arranged by the families of the bride and groom. A male relative of the groom would visit with the father of the intended bride and ask for her hand in marriage. Sometimes a matchmaker was used to carry a message to the intended bride’s family. Once an agreement between the families was reached, the couple was declared engaged. The prospective bride was expected to immediately start gathering clothing (even for her future husband), furniture, and other items for the home. This became known as the bride’s ‘trousseau’. If the engagement ring contained gold it was not to be worn until she received the gold wedding band as it was seen as bad luck to wear gold without being married.

In olden times a great deal of the Italian wedding traditions consisted of warding off evil spirits. The groom would be sure to have something iron on his person to ward off the evil eye. The wedding veil was for the purpose of warding off evil spirits they may try to attack the bride and tearing the veil after the ceremony was considered good luck. The bride was not to have a complete bridal gown until the wedding day. It was to remain incomplete until she walked down the church aisle. Presumably a final stitch was made somewhere on the dress at the entrance of the church. The groom would wait at the front of the church and present the bride with a bouquet of flowers and herbs, to ward off the evil spirits.

At other times the groom would pick the bride up and walk her to the church. In this case a log and a saw would be placed in their path and they had to saw it into two pieces to show their union. If the bride walked to the church, without the groom, the local people often put things in her path such as a broom, beggar, crying baby. How she handled these items showed if she would be a good wife, mother, would be kind, etc.

In the ceremony the groom stood to the right of the bride, thus freeing his sword hand, just in case someone tried to steal his bride. Ten witnesses were required to make the ceremony official; hence the need for a large bridal party. They were dressed like the bride and groom to confuse the jealous spirits. The bride carried (and still does in most weddings) a silk or satin purse for guests to deposit their money gifts in as a way to help with the expenses. Another way money was raised was by the best man cutting the groom’s tie into pieces and selling them to guests at the wedding.

Following the ceremony the bride and groom were pelted with almonds (in mesh bags), three for children and five to seven to promote fertility. In ancient times a loaf of bread was broken over the bride’s head to represent fertility. At the end of the wedding the bride and groom broke a vase or glass into pieces with the number of shards representing how many years they would be married. Mothers-in-law sat at a table and kept a record of the repayment of favors or money which needed to be witnessed (this is still done in some of today’s ceremonies)

Most of the ceremonies started with mass in the early morning, followed by music and dancing throughout the night. Food was, and is, a large part of the wedding. Thirteen or more courses were ordinarily served (a large meal is still served at today’s weddings); this represented the union of the couple and their families.

It’s amazing how many wedding traditions still remain even though they may have evolved somewhat to reflect today’s society. Incorporating traditions based on heritage is often a good way to honor the old while celebrating the new.

The world has undergone enormous changes over the past decade. We now live in a world where communication is paramount. It seems that everyone and everything is connected in some way.

For school students this has made things much more efficient. Research papers that used to involve hours of laborious effort, can now be researched and documented without ever touching a card catalog or a periodical index. Worlds of information are now available at the click of a mouse.

Questions that people pondered without any answer previously can now simply be typed into any convenient search engine and answered almost immediately. There are countless sites filled with informative short articles all over the Internet. Videos and music can now be seen on demand and news from across the world can be delivered in an instant.

There are some people who worry that the technological revolution and evolution we are experiencing today is moving too fast. There seems to be a loss of privacy in some respects and the specter of a Big Brother society looms larger than it has since 1984. Whether their fears are well founded or not will remain to be seen, but it is unlikely that people will ever willingly give up the almost instant connections to our wired world.

Flying in the face of these fears are individuals who share their worlds through their blogs. What used to be shared with only close friends is now put online for millions of people to see if they should happen upon the blogger’s website. Individuals are learning to take advantage of this by using their well placed blogs to sell products and services. The internet has allowed individuals an opportunity to step on to the same playing field as the big boys of business. With the right information and the ability to get it seen, anyone can now reach the masses and share their thoughts, feelings and even sales pitches.

Businesses as well as individuals have come to rely on the Internet as a source of advertising and actual sales. Entire business models have been constructed and thriving based solely on using Internet websites. It is rare today to find a traditional brick and mortar establishment that does not have some type of online presence. Any business that does not adapt and grow to keep up with the newest technology seriously risks being left behind in the wake of their competitors who choose to ride technology’s leading edge.

Time will tell where this all will lead. We should make the most of the positive possibilities technology promises, but we should also keep a careful watch on where we are going.

 

Planning on having a vacation with your family? Do you want to have a hassle free option for you to set up your travel plans and choose the best travel destinations around the world? No worries. The easiest and the most convenient way to book your ticket and help you with your travel itinerary are through the internet. You can find so many websites about travel guides and tours that would certainly help you with your trip.

You can find online travel agencies that can be helpful in giving you information about great destinations around the world without going to any travel agency office or talk to a travel agent. These online travel agencies will surely give you all the comforts to set up your destination plans in front of your laptop or PC. When you choose your online travel destination, you have to remember to find the best deal that allows you to choose your own destination and at the same time gives you all the comfort and convenience.

The benefits and advantage of online travel agencies is having low cost and convenience. Online travel agencies is also available at any time, as long as you go online, you have all the time for bookings that you need to complete. With all these online agencies, you have all the option to choose the best deal and the right budget for you. It also gives the comfort in the country of destination; you are provided with the transfer to your hotel and agencies are the one taking care of any problems you might encounter.

Also, the advantage of choosing online agencies is your control on your decision without influences or pressure from travel agents. If you visit a travel agency office, many travel agents have the same tone like a salesman; remember that most of these people are working under a commission program. So basically, you might be pressured by their sales pitch and book a trip without checking other good options and much less affordable.

Usually one of the concerns for online travel agencies is the security of paying large amounts of money online. Online security is a major issue for any online business, so it is very important to make sure and choose a travel agency online with a good reputation by checking customer reviews and feedback. Not all agencies can be relied on because some of them might disappear with your money. There are so many scams over the internet nowadays, so b very careful. It is better to be safe than sorry.

So overall, make sure to choose the legitimate and quality online travel agencies to avoid scams. Always seek some tips and assistance if you’re not sure about the online travel agency. Most importantly plan your trip carefully to avoid any hassles or problems. Good luck and enjoy your vacation.